Bottom-up Investing

Bottom-up investing is an approach to swing trading that prioritizes individual company performance over broader industry trends. In this guide, we cover how it works, advantages and drawbacks, plus strategy examples. We also look at top-down versus bottom-up investing styles.

Top Brokers For Bottom-Up Investing for United States

TradeHawk
Review
Instruments:
Stocks, Options, ETFs
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Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Emirates NBD Securities
Review
Instruments:
Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Dove Options
Review
Instruments:
Forex, Crypto, Stocks, Binary
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Tradier Brokerage
Review
Instruments:
Stocks, Options, Futures
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Wahed Invest
Review
Instruments:
Stocks, Sukuk, Gold
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
FxPlayer
Review
Instruments:
CFD, Forex, Stocks, Futures
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Tixee
Review
Instruments:
CFD, Forex, Crypto, Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Absolute Markets
Review
Instruments:
CFDs on forex, indices, shares, commodities, cryptocurrencies, futures
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
FairMarkets
Review
Instruments:
CFDs, Stocks, Forex, Commodities, Indices, Cryptocurrencies
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
World Forex
Review
Instruments:
Forex, CFD Stocks, Metals, Energies, Cryptos, Digital Contracts
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
SolidusX
Review
Instruments:
CFD, Forex, Crypto, Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Firstrade
Review
Instruments:
Stocks, ETFs, Options, Mutual Funds, Bonds, Cryptos, Fixed
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Plynk Invest
Review
Instruments:
Stocks, ETFs, Mutual Funds, Cryptos
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
AMP Global
Review
Instruments:
Exchange-Traded Futures, Forex, Metals, Energies, Indices, Stocks, Crypto CFDs
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
J.P. Morgan Chase
Review
Instruments:
Stocks, Options, Mutual Funds, Bonds, ETFs
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Personal Capital
Review
Instruments:
Stocks, ETFs, Mutual Funds, Fixed Income
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Tiger.Trade
Review
Instruments:
Stocks, Forex, Cryptos, Futures, Options
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Citi Self Invest
Review
Instruments:
Stocks, ETFs, Mutual Funds, Bonds
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Titan
Review
Instruments:
Crypto, Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Axofa
Review
Instruments:
Forex, CFDs, Stocks, Indices, Commodities
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
N1CM
Review
Instruments:
Forex, Indices, Commodities, Shares, Cryptocurrencies, Metals
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
CryptoRocket
Review
Instruments:
Cryptos, Forex, Stocks, Indices, Commodities
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Coinexx
Review
Instruments:
Forex, Commodities, Indices, Cryptocurrencies
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Kwakol Markets
Review
Instruments:
CFDs, Forex, Stocks, Indices, Commodities, Crypto
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
BCR
Review
Instruments:
CFDs, Forex, Stocks, Indices, Metals, Commodities
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Golden Capital FX
Review
Instruments:
Forex, Indices, Metals, Energies
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
eToro USA
Review
Instruments:
Stocks, Options, ETFs, Crypto
https://www.daytrading.com/ is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
ForexStart
Review
Instruments:
CFDs, Forex, Binary Options, Stocks, Commodities, Cryptos
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
CharterPrime
Review
Instruments:
CFDs, Forex, Commodities, Metals
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Rakuten Securities
Review
Instruments:
CFDs, Forex, Indices, Commodities, Cryptos
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Wealth Way
Review
Instruments:
CFDs, Forex, Stocks, Indices, Commodities, Futures, Cryptos
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Fxedeal
Review
Instruments:
CFDs, Forex, Stocks, Indices, Commodities, Cryptos
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Unicorn Forex Broker
Review
Instruments:
CFDs, Forex, Stocks, Indices, Commodities, Cryptos
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
MogaFX
Review
Instruments:
CFDs, Forex, Indices, Commodities, Cryptos
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Empower
Review
Instruments:
Stocks, ETFs, Mutual Funds, Fixed Income
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
TC2000
Review
Instruments:
Stocks, Options, Futures, Mutual Funds, ETFs
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Hankotrade
Review
Instruments:
CFDs, Forex, Indices, Commodities, Cryptos
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Capital Street FX
Review
Instruments:
CFDs, Forex, Stocks, Indices, Commodities, Cryptos, Bonds, ETFs
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Kryptocarts
Review
Instruments:
Crypto, Forex, Indices, Commodities
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Doo Prime
Review
Instruments:
CFDs, Forex, Stocks, Indices, Commodities, Futures, ETFs
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
DNA Markets
Review
Instruments:
CFDs, Forex, Indices, Commodities, Stocks, Crypto
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
RaceOption
Review
Instruments:
Binary Options, CFDs
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Public.com
Review
Instruments:
Crypto, Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Merrill Edge
Review
Instruments:
Stocks, Mutual Funds, ETFs, Options, Bonds
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
TradeZero
Review
Instruments:
Stocks, Options
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
AZAforex
Review
Instruments:
CFD, Forex, Crypto, Stocks, Binary
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
10TradeFX
Review
Instruments:
CFD, Forex, Crypto, Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Charles Schwab
Review
Instruments:
Crypto, Stocks, Options, Futures
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Vanguard
Review
Instruments:
Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Golden Brokers
Review
Instruments:
CFD, Forex, Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
LidyaTrade
Review
Instruments:
CFD, Forex, Crypto, Stocks, Options, Futures
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Scope Markets
Review
Instruments:
Forex, CFDs, Stocks, Commodities, Indices, Futures
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Revolut
Review
Instruments:
Stocks, Cryptos
Revolut is a financial technology company. Banking services provided by Metropolitan Commercial Bank, Member FDIC. Securities products and services provided by Revolut Securities Inc, member FINRA/SIPC. Securities products are not insured by the FDIC or any federal government agency, are not bank deposits, are not obligations of or guaranteed by Metropolitan Commercial Bank and are subject to investment risks, including possible loss of the principal amount invested.
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Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
EFG Hermes
Review
Instruments:
CFD, Forex, Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Francis Drummond
Review
Instruments:
Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
HotForex
Review
Instruments:
CFD, Forex, Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Hugo's Way
Review
Instruments:
CFD, Forex, Crypto, Stocks, Futures
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
GoStreams
Review
Instruments:
CFD, Forex, Crypto, Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Tastyworks
Review
Instruments:
Crypto, Stocks, Options, Futures
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Ally Invest
Review
Instruments:
Forex, Stocks, Options
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Fidelity
Review
Instruments:
ETFs, Mutual Funds, ISAs, Pensions, Stocks, Indices
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Livemarkets
Review
Instruments:
CFD, Forex, Stocks, Options
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Sharekhan
Review
Instruments:
Forex, Stocks, Options, Futures
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
EuroTrader
Review
Instruments:
CFD, Forex, Crypto, Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Angel Broking
Review
Instruments:
Forex, Stocks, Options, Futures
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
5paisa
Review
Instruments:
Forex, Stocks, Options, Futures
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Passfolio
Review
Instruments:
Crypto, Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Upstox
Review
Instruments:
Stocks, Options, Futures
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Pocket Option
Review
Instruments:
Binary Options, Currencies, Commodities, Stocks, Indices, Cryptos
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
ForexChief
Review
Instruments:
CFDs, Forex, Metals, Commodities, Stocks, Indices
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Brokereo
Review
Instruments:
CFD, Forex, Crypto, Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Binarium
Review
Instruments:
Forex, Crypto, Stocks, Binary
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Cryptobo
Review
Instruments:
Forex, Stocks, Binary
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Finalto
Review
Instruments:
CFD, Forex, Crypto, Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Axos Bank
Review
Instruments:
Stocks, Options
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Acorns
Review
Instruments:
Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Ellevest
Review
Instruments:
Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
SoFi Invest
Review
Instruments:
Crypto, Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Stash
Review
Instruments:
Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Wealthfront
Review
Instruments:
Crypto, Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
nextmarkets
Review
Instruments:
CFD, Forex, Crypto, Stocks
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
IIFL
Review
Instruments:
Forex, Stocks, Options, Futures
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Moomoo
Review
Instruments:
Stocks, Options, ETFs, ADRs, OTCs
More Info
Demo Accounts: 
MetaTrader 4: 
MetaTrader 5: 
cTrader: 
STP Account: 
ECN Account: 
DMA Account: 
Margin Trading: 
Social Trading: 
Copy Trading: 
Islamic Account: 
Optimus Futures
Review
Instruments:
Futures, options
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Demo Accounts: 
MetaTrader 4: 
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What is Bottom-Up Investing?

The bottom-up investing approach focuses on analyzing a company’s stock value instead of wider market performance, cycles or the overall economy. An investor will investigate a company’s revenue, earnings and outgoings, and base a stock’s investment value on their findings.

This approach makes a fundamental assumption: that a company can perform well even if the industry itself is underperforming. Essentially, it assumes that individual securities can move independently of wider market factors.

Bottom-up definition of approach

As an investor, you should consider many different microeconomic factors when assessing a company, from its overall financial health to the products and services offered, alongside supply and demand.

If a company operates with a distinctive organizational structure or utilizes an eccentric marketing strategy, a bottom-up investor may be encouraged to back them. Equally, an investor could scrutinize a company from a sector that is performing strongly, find irregularities in its financial statements, and view this as an indication of problems.

How it Works

Bottom-up investors pick an individual company and conduct a thorough review, becoming familiar with the firm’s public reports, for example. And whilst you should still look into the broader industry, your research begins at the firm level and the most weight is given to these factors. You would then bring economic, industry and other macroeconomic considerations into your analysis.

Investors tend to rely heavily on fundamental analysis and use buy-and-hold strategies over a longer period. This makes it an ideal strategy for aspiring swing traders. In contrast, top-down investors tend to prefer day trading strategies, entering and exiting positions quickly to profit from current market trends.

Bottom-up investing is generally most successful when traders invest in well-known companies that they either actively use or read a lot about. Google and Amazon, for example, are popular options.

Example

Let’s look at another popular example – Tesla:

  1. Delve into the firm’s financial statements, price per share, marketing efforts, future products, management and organizational structure.
  2. Calculate financial ratios to analyze figures over time and project future growth.
  3. Check out competitors. Examine the financials of other car companies specializing in electric vehicles. This can help to show whether Tesla stands out from its peers.
  4. Compare Tesla with the wider automotive industry – is it the front runner?
  5. Also consider the general market – is Tesla’s P/E ratio in line with the performance of the Nasdaq index, for example? This can help show whether Tesla is outperforming the rest of the sector or benefitting from a bullish market.
  6. Finally, analyze macroeconomic data like unemployment, inflation and interest rates.

Once you have weighed all these factors from the bottom up, you can decide whether you want to buy Tesla stock.

Fundamental Analysis

The approach often requires fundamental analysis of individual stocks during the idea generation stage. This can help investors pick stocks with promising future potential.

The start of the analysis process usually involves establishing the fair value of companies that could be included in a portfolio. You can then apply quantitative filters. For example, you can analyze annual financial statements, as well as look into the strength of the management team, corporate structure and operations.

Bottom-up investors also use a range of financial ratios and techniques when assessing firms. These include:

  • Dividend Yield
  • Price-to-Earnings ratios (P/E)
  • Discounted Cash Flows (DCF)
  • Return on Capital Employed (ROCE)

Bottom-Up Investing & Swing Trading

Bottom-up investing is a strategy that pairs naturally with swing trading because it focuses on long-term growth rather than short-term market spikes. Investors usually look for companies that present opportunities to buy and hold stocks that are likely to experience steady growth over weeks or months. They don’t typically look to enter and exit positions quickly just because a market is performing strongly at that particular point in time.

Top-Down vs Bottom-Up Investing

Bottom-up investing is the inverse of top-down investing. Top-down traders look at the overall performance of a sector and identify trends in business cycles, economic growth, Gross Domestic Product (GDP), and even monetary policy.

Where the bottom-up approach can value growth over value, top-down investors may choose to invest in specific regions or industries that are expected to outperform others. They assume that if a sector is doing well, stocks within that sector should perform well and bring in returns.

The right strategy for you will depend on your investment goals, risk tolerance, and the methods of analysis you prefer to use. You may also wish to use a mixture of both approaches.

Pros

There are several advantages of bottom-up investing:

  • Forces traders to explore various aspects of a company with more insights into how it operates
  • Identifies companies outperforming the market
  • Focuses on sustainable, longer-term growth
  • May help find undervalued opportunities
  • Ideal for swing trading

Cons

There are also some potentials drawbacks to bottom-up investing:

  • May overlook important macroeconomic factors
  • Ignoring large industry trends is risky
  • Research can be time-consuming

How to Start Bottom-Up Investing

Research

Identify a few companies that you are interested in, preferably those that you actively use or know well. Sift through financial statements, organizational structures, marketing strategies, price per share, future products, and anything else you can use to get a deep understanding of the company.

Bottom up investing meaning

Remember to also leverage financial ratios and factors like Dividend Yield, Price-to-Earnings (P/E), Discounted Cash Flows (DCF), and Return on Capital Employed (ROCE). These can be used to help project future growth.

Find a Broker

Before opening a position you will need to find a broker. There are many factors to consider. Arguably, the most important consideration is that the brokerage offers exposure to the security or asset that you’re interested in. For example, if you want to invest in Tesla, ensure the broker offers Nasdaq stocks.

In addition, compare holding fees, deposit and withdrawal charges, plus commissions. Also compare the minimum deposit requirement and any available bonus schemes. Checking that the broker provides adequate customer support is also key.

Once you have opened an account, all you need to do is deposit funds and purchase the stocks you want. Make sure you also keep an eye on price charts so you can identify the right exit point.

Final Thoughts

Bottom-up investing may not be the most popular strategy, but it can be effective when implemented correctly. Importantly, the approach can be best described as a way of identifying undervalued stocks and securities with long-term potential. Follow our guide to get started today.

FAQ

What Is Fundamental Analysis?

Fundamental analysis is a method used to measure a stock’s intrinsic value. It differs from technical analysis techniques that focus on identifying price patterns and trends on charts. Fundamental analysis forms a key part of bottom-up investing.

What Is Top-Down Investing?

Top-down traders first consider macroeconomic factors and wider industry performance before focusing on specific stocks. This is in contrast to bottom-up investors that conduct a deep dive into individual company performance before considering wider market factors.

Where Does Bottom-Up Investing Start?

Bottom-up investing starts, as the name suggests, at the bottom. Traders delve deep into specific companies before analyzing industry trends and wider macroeconomic factors.

Is Bottom-Up Investing Easy?

Like all forms of trading, bottom-up investing requires hard work. It involves dedication and detailed research, but the results can be worthwhile.

Is Bottom-Up Investing Better Than Top-Down?

There is no clear winner. You should pick the right strategy for you based on your preferred researching styles and risk tolerance.